Most small businesses don’t lose money on Google Ads because the platform is broken. They lose it because nobody showed them how to connect clicks to customers, and customers to profit.
Google Ads for Small Businesses by ThinkApples is a step-by-step guide to turning search traffic into paying customers. It teaches you to run Google Ads as a system you can measure, instead of a gamble.
What you’ll learn
- How to work out your numbers before you spend: gross profit, target CPA, break-even ROAS and customer lifetime value
- How to find buyers by search intent, so you pay for people ready to act and not just people browsing
- How match types, negative keywords and search-term reviews keep your budget from leaking
- How to build your first campaign in the right order, with 12 clear setup decisions
- How to write ads, offers and landing pages that give a real searcher a reason to enquire or buy
- How to set up conversion tracking so you know which clicks produce revenue
- How to set budgets and bidding for your first 30 days, and when to cut, fix or scale
- How to diagnose a campaign that isn’t working, using a troubleshooting matrix
- Strategies for local service businesses and ecommerce stores
- How to scale without destroying your margins
Inside the book
- 20 chapters, each ending with an action step
- The Profit-First framework, an 8-stage system from demand check to scaling
- 11 Google Ads myths, debunked
- 20 beginner mistakes, and how to avoid each one
- “Where Your Google Ads Money Is Disappearing”: 11 common budget leaks
- 6 illustrative case studies with the math shown
- A Final 30-Day Implementation Plan, day by day
- A 13-item toolkit of checklists, scorecards and logs
- Platform facts checked against Google’s official documentation
Who it’s for
Small business owners, local service providers, ecommerce store owners, freelancers and marketers who want to run Google Ads themselves, or who want to judge an agency’s work with confidence.
Build the system. Measure the economics. Fix the leaks. Scale what works.
